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July 8, 2007
Tools for Field Staff›Manuals
Preparing Farmer Groups to Engage Successfully with Markets
How can we strengthen groups of farmers who are at a very early stage of engaging with markets and who aspire to successful agro-enterprise development? This manual provides...More
September 24, 2012
Tools for Field Staff›Manuals
A Guide to Rapid Market Appraisal (RMA) for Agricultural Products
This manual seeks to provide a basic understanding of marketing concepts and how this knowledge can be used to assist farmer groups to produce goods. It also aims to identify...More
July 10, 2008
Tools for Field Staff›Manuals
Participatory Market Chain Analysis for Smallholder Producers
This manual aims to enable service providers to work with a range of actors in selected market chains and design interventions that initiate systemic changes in the marketplace...More
July 10, 2008
Tools for Field Staff›Manuals
A Market Facilitator's Guide to Participatory Agroenterprise Development
This manual seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets...More
July 10, 2008
Tools for Field Staff›Manuals
Advice Manual for the Organisation of Collective Marketing Activities by Small-Scale Farmers
This step-by-step manual is designed to help development agency staff lead smallholder farmers to use group marketing strategies that can increase the value of the goods they sell...More
July 10, 2008
Tools for Field Staff›Manuals
Identifying Market Opportunities for Rural Smallholder Producers
This manual combines market research, product concept evaluation and business analysis techniques that enable practitioners to identify market opportunities for rural agro-...More
June 1, 2012
Tools for Field Staff›Manuals
Introduction to the SMART Skills for Rural Development
English | français | español Farmers in developing countries need a range of skills in order to improve their livelihoods. They need to get organized into groups, understand how...More
June 1, 2012
Tools for Field Staff›Manuals
Understanding Natural Resources
Small-scale farmers in developing countries depend heavily on their natural resources: water, soil and the broader ecosystem. They need to use these resources wisely so they can...More
June 1, 2012
Tools for Field Staff›Manuals
Managing Natural Resources
Small-scale farmers in developing countries depend heavily on their natural resources: water, soil and the broader ecosystem. They need to use these resources wisely so they can...More
June 1, 2012
Tools for Field Staff›Manuals
The Seven Steps of Marketing
Marketing is one of the biggest challenges for small-scale farmers in developing countries. Many farmers would like to improve their output or the quality of their products, but...More
