June 30, 2022
Tools for Field Staff›Manuals
Introduction to the SMART Skills for Rural Development
English | Français | Español Farmers in developing countries need a range of skills in order to improve their livelihoods. They need to get organized into groups, understand how...More
June 28, 2022
Tools for Field Staff›Manuals
The Seven Steps of Marketing
Marketing is one of the biggest challenges for small-scale farmers in developing countries. Many farmers would like to improve their output or the quality of their products, but...More
June 28, 2022
Tools for Field Staff›Manuals
Marketing Basics
Marketing is one of the biggest challenges for small-scale farmers in developing countries. Many farmers would like to improve their output or the quality of their products, but...More
January 13, 2016
Tools for Field Staff›Guidelines
A Guide to Strengthening Business Development Services in Rural Areas
This guide is focused on how business development services can increase the sustainability of smallholder agroenterprises in rural communities. By exploring theoretical frameworks...More
January 9, 2014
Research›Papers/Reports
Gender in Agribusiness
This report describes the results of a study on gender dynamics in cash and food crop marketing clubs in southern Malawi. The study was conducted as part of CRS’ Wellness...More
September 24, 2012
Tools for Field Staff›Manuals
A Guide to Rapid Market Appraisal (RMA) for Agricultural Products
This manual seeks to provide a basic understanding of marketing concepts and how this knowledge can be used to assist farmer groups to produce goods. It also aims to identify...More
May 6, 2012
Research›Papers/Reports
Branding Agricultural Commodities
Raising the value of commodities can do much to reduce poverty. By using commercial marketing principles and supply-chain innovations, farmers in developing countries can create...More
March 28, 2010
Research›Papers/Reports
How Savings-led Microfinance has Improved Chickpea Marketing in the Lake Zone of Tanzania
Organizing farmers into groups allows them to bring together their production to create sufficient volume of product for interested buyers. This paper looks at how savings-led...More
July 10, 2009
Research›Case Studies
Getting to Market
This collection of case studies describes how CRS and its partners worked with farmers and other stakeholders in Africa, India, Latin America, and Southeast Asia over the course...More
July 10, 2008
Tools for Field Staff›Manuals
Identifying Market Opportunities for Rural Smallholder Producers
This manual combines market research, product concept evaluation and business analysis techniques that enable practitioners to identify market opportunities for rural agro-...More
