
Author(s)
A SMART Skills Manual
Marketing is one of the biggest challenges for small-scale farmers in developing countries. Many farmers would like to improve their output or the quality of their products, but they need a way to sell their produce and increase profits.
This manual outlines seven steps that field agents, extension workers and program managers can follow to help farmers improve their marketing. The steps comprise a total of 21 lessons, each with guidelines, exercises to do with a group of farmers or with development agents, and quizzes to test your understanding.
The manual is broken into four booklets:
Booklet 1: Organizing Groups for Marketing
Getting organized
Identifying products and organizing groups
Booklet 2: Business Plan
Collecting information for the business plan
Building a business plan
Booklet 3: Marketing as a Group
Booklet 4: Reviewing Performance
Reviewing agro-enterprise performance
Scaling up
This is one manual in a series on SMART Skills—the skills that field agents need to help farmers in developing countries improve their livelihoods. A companion manual on marketing basics describes the ideas that underlie the seven steps in this manual.
E-learning versions of the curriculum
For CRS staff
Log into CRS Learns to take the e-course in English, Français, and Español.
For staff of CRS implementing partners
Register on CRS Learns to take the e-course in English, français, and español.
Powerpoints
7 Steps of Marketing Booklet 1: Organizing Groups for Marketing English PPTX
Manual • 118 Pages
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