Case Studies | November 9, 2012
Reaching High-Value Markets
Accessing high-end markets can be lucrative for farmers. But doing so not only requires specialized skills and technology but also relies on direct market linkages. What can we learn from a multisector effort to help cocoa farmers in Ghana produce premium beans?
CONTENTS
- Acronyms and Abbreviations
- Executive Summary
- 1. Introduction
- 2. The Global Industry for Fine Flavor Cocoa
- 3. The Ghana Context
- 4. A Strong Research Component
- 5. Improved Agronomic Management
- 6. The Business Case
- 7. Challenges and Risks
- 8. Encouraging Results
- 9. Lessons Learned
- References
- New Business Models Publications