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Manuals | July 10, 2008

Participatory Market Chain Analysis for Smallholder Producers

This manual aims to enable service providers to work with a range of actors in selected market chains and design interventions that initiate systemic changes in the marketplace. It leads practitioners to select market chains, conduct rapid market surveys, create business plans, conduct participatory market chain analyses and negotiate strategies to increase competitiveness. This is a new edition of a document previously published by CIAT.


  • Preface
  • Acknowledgments
  • Introduction and Background
  • 1. An Area-Based Approach to Rural Enterprise
  • 2. Market Chains and Service Providers: Basic Concepts
  • 3. Basic Steps in Developing a Competitive Market Chain Strategy
  • 4. Guidelines for Adapting the Process to Local Needs
  • 5. Selecting a Market Chain
  • 6. Planning and Executing a Rapid Market Survey
  • 7. Identification of Key "Actors" in Market Chains and Steps for Business Planning
  • 8. Participatory Market Chain Analysis
  • 9. Analysis of Critical Points in the Market Chain
  • 10. Negotiating a Strategy to Increase Competitiveness
  • 11. Monitoring of Strategies to Increase Competitiveness: General Guidelines
  • Appendices
  • Glossary
  • Bibliography