Papers/Reports | April 24, 2024
The Niche Market Product Deployment Model for High-Iron Beans
The ABC-CIAT and PABRA in partnership with KALRO, Cereal Growers Association, CRS, Bubayi Products Ltd and its agrodealer network and 17 county governments in Kenya, developed a niche market product deployment model with the objective of ensuring efficient and effective delivery of high-iron beans to farmers. The one-day workshop disseminated the pilot results, and 31 participants attended the meeting across 16 organizations.