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Publisher:
- International Institute for Environment and Development
- International Center for Tropical Agriculture
- Catholic Relief Services
- Rainforest Alliance
- Sustainable Food Laboratory
Papers/Reports | May 6, 2012
Branding Agricultural Commodities
The Development Case for Adding Value Through Branding
Raising the value of commodities can do much to reduce poverty. By using commercial marketing principles and supply-chain innovations, farmers in developing countries can create consumer demand, giving producers leverage in negotiations with major buyers.
CONTENTS
- Executive Summary
- 1. The Case for Commodity Branding
- 2. How Commodity Branding Works
- 3. Case Studies: Barbados Sugar and Maibian Beef
- 4. Recommendations
- Conclusion
- Selected Bibliography
- References
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