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Publications by maría verónica gottret
This manual combines market research, product concept evaluation and business analysis techniques that enable practitioners to identify market opportunities for rural agro-enterprise development projects within a defined area or territory. The guide provides a simple and systematic participatory...More
This manual aims to enable service providers to work with a range of actors in selected market chains and design interventions that initiate systemic changes in the marketplace. It leads practitioners to select market chains, conduct rapid market surveys, create business plans, conduct...More
This manual is part of a series of good practice guides describing the components of the participatory and area-based approach to rural agroenterprise development.
The manual lays the groundwork for rural agroenterprise projects by leading service providers through an asset-based...More