Publications by carlos ostertag
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Manuals
Identifying Market Opportunities for Rural Smallholder Producers
This manual combines market research, product concept evaluation and business analysis techniques that enable practitioners to identify market opportunities for rural agro-enterprise development projects within a defined area or territory. The guide provides a simple and systematic participatory...More
Manuals
A Market Facilitator's Guide to Participatory Agroenterprise Development
This manual seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets and skills. The methodology also aims for outcomes that are equitable, gender focused and participatory. This is a...More
Manuals
Participatory Market Chain Analysis for Smallholder Producers
This manual aims to enable service providers to work with a range of actors in selected market chains and design interventions that initiate systemic changes in the marketplace. It leads practitioners to select market chains, conduct rapid market surveys, create business plans, conduct...More
