ICT FOR AGRIBUSINESS AND RURAL DEVELOPMENT
For most farmers and many field agents, business development is a challenge. Most smallholder farmers do not keep records. Most field agents are trained in production, not business management, and lack the skills to help farmers plan their enterprises.
To enable farmers to analyze market opportunities and increase their income, more attention needs to be given to monitor the profits that different types of farmers gain from using new technologies and linking to markets.
WHAT IS FARMBOOK SUITE?
Farmbook Suite is a set of integrated field-based tools that we are developing and testing to help agents support farmer groups. The tools are designed to improve training, business planning, market analysis and GIS-linked service delivery.
We are creating Farmbook Suite at the request of a consortium of NGOs working in the Southern African Agro-Enterprise Learning Alliance.
Farmbook Suite has four primary features to meet the needs of farmers, field agents and project managers:
- Map & Track for implementation and M&E: The Map & Track application collects important farmer data to streamline and strengthen farmer registration, e-learning, business planning and M&E at scale.
- SMART Skills e-learning: These SMART Skills courses provide agro-enterprise training to help farmers to increase production, grow their incomes and engage with markets.
- Farmbook Business Planner: This tool guides field agents and farmers through the process of creating business plans that are based on participatory value-chain studies.
- Farmer Feedback: This ICT component collects farmers’ feedback in various ways to help project managers adjust to farmers’ needs.
WHY USE FARMBOOK SUITE?
- Integrated ICT tools allow fast and accurate implementation and M&E
- E-learning modules help farmers create effective and sustainable linkages to markets
- Business-planning software enables farmers to make better decisions based on market information
- Real-time feedback helps project managers improve results
Business development is a challenging part of most farmers’ and field agents’ work. Most smallholder farmers do not keep records. Most field agents have not received any formal education in business management and therefore rarely help farmers to plan their businesses.
For development processes and rural upgrading strategies to work in today’s business environment, more attention needs to be given to improving market performance.
Farmbook Suite offers field agents and farmers a business-planning process that focuses not only on production but also on market opportunities. It provides customized business information (rather than general market information) so farmers can make the most of their investments.
HOW FARMBOOK WORKS WITHIN A PROJECT
Once a project decides to use Farmbook Suite, the project team hires staff and collects some basic data on local products and units. Staff members register the project, project managers and field agents in Farmbook Suite. Field agents then use Farmbook Suite to register farmers and farmer groups, assigning each person or group a barcode.
MAP & TRACK
The registration process allows projects to use mobile technology to track service delivery. Farmbook Suite’s Map & Track application utilizes iFormBuilder and ArcGIS to integrate field and farmer data.
We’ve integrated Map & Track with Farmbook Suite’s e-learning component and business-planning software to track information across project activities. This allows project-level tracking, monitoring and evaluation at scale.
SMART SKILLS E-LEARNING
Before field agents train farmers, field agents receive training in two core courses: Marketing Basics and The Seven Steps of Marketing. These courses provide basic enterprise training so field agents can better help farmers.
Farmbook Suite combines face-to-face training and e-learning modules for mobile devices. Courses are available online and offline. Meanwhile, CRS’ Agriculture and Livelihoods Team is continuing to develop alternative educational methods that are tailored to local needs.
FARMBOOK BUSINESS PLANNER
As field agents use participatory value-chain analysis to gather information about target products, they record this information in Farmbook Business Planner. This information enables teams to prepare customized business plans, keep records and make assessments about value-chain components—including production, storage, delivery and market options.
The software helps field agents calculate basic production figures, postharvest handling costs, estimated incomes and gross margin. This systematized information can be viewed and printed in a report format for farmers. Participants can enter additional information to consider different market scenarios, compare markets, assess delivery and sales methods, and select the most profitable option.
Farmer Feedback is a new component that will provide farmers’ feedback to project managers via call centers, interactive voice response, feedback forms, SMS and other technologies. Teams can select the appropriate technologies based on the types of questions that they need to ask, their budgets and respondents’ relationships with the project. This allows projects to collect direct feedback from farmers so project managers can improve service delivery and effectiveness.
For more information about Farmbook Suite, contact [email protected].
Learn more about our work in sustainable growth and capacity strengthening for agriculture.