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Case Studies | November 9, 2012

Reaching High-Value Markets

Fine Flavor Cocoa in Ghana

Accessing high-end markets can be lucrative for farmers. But doing so not only requires specialized skills and technology but also relies on direct market linkages. What can we learn from a multisector effort to help cocoa farmers in Ghana produce premium beans?

CONTENTS

  • Acronyms and Abbreviations
  • Executive Summary
  • 1. Introduction
  • 2. The Global Industry for Fine Flavor Cocoa
  • 3. The Ghana Context
  • 4. A Strong Research Component
  • 5. Improved Agronomic Management
  • 6. The Business Case
  • 7. Challenges and Risks
  • 8. Encouraging Results
  • 9. Lessons Learned
  • References
  • New Business Models Publications