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Manuals | July 10, 2008

A Market Facilitator's Guide to Participatory Agroenterprise Development

This manual seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets and skills. The methodology also aims for outcomes that are equitable, gender focused and participatory. This is a new edition of a document previously published by CIAT.

CONTENTS

  • Preface
  • Acknowledgments
  • Introduction and Background
  • 1. Overview of the Participatory Agroenterprise Development Approach
  • 2. Marketing Basics
  • 3. Institutional Preparation and Planning
  • 4. Tools for Working with a Community
  • 5. Management and Partner Selection
  • 6. Project Site Selection and Evaluation
  • 7. Product Screening and Market Opportunity Identification
  • 8. Selecting the Best Product or Enterprise Option with the Clients
  • 9. Market Chain Analysis
  • 10. Developing an Enterprise or Intervention Action Plan
  • 11. Evaluating Progress and Scaling Up
  • Appendices
  • Glossary
  • Bibliography