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Manuals | July 10, 2008

Advice Manual for the Organisation of Collective Marketing Activities by Small-Scale Farmers

This step-by-step manual is designed to help development agency staff lead smallholder farmers to use group marketing strategies that can increase the value of the goods they sell. It provides guidance to groups on how to choose strategies. Topics include democratic decision-making systems, task allocation, accurate record-keeping, relating to traders and credit providers, using market information, and negotiating with buyers and input providers.

This publication is part of a series of good practice guides describing the components of a participatory and area-based approach to rural agro-enterprise development. It is a new edition of a document previously published by CIAT.

CONTENTS

  • Preface
  • 1. Background
  • 2. Practical Work
  • 3. Tools for Collective Marketing
  • 4. Maintaining Momentum
  • Appendixes